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Use Facebook Events and hold a teleseminar to publicize it and/or write Facebook notes and tag all your initial members, get them interacting with each other and keep sending them back to the group page to post on the wall and participate in the discussions.
Honor those who first join by making them officers and ask them what title they would like under their name.
Identify those special members by signing them up to your optin list or joining your Fan page.
Focus on adding value and encourage your group members to share their own talents.
Make sure it can still be read when it is reduced in size.
Many groups make their Logo much longer than its wide it then becomes a full banner advertisement and takes up more space when its listed on the group page giving it more prominence.